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A Circle of Commitment
Even though the ranches of Country Natural Beef are scattered across the western United States, it is a closely knit community of people, a unique organization with a unique structure.
Members of the cooperative attend meetings in which every member is included in the “circle.” This circle encourages all members to discuss the opportunities and issues that face the cooperative. With input from every member, the goal is to reach consensus on policy setting and problem resolution.
Country Natural Beef provides a different business model.
It’s intended to be a flat structure, where all members have a voice and a say in the co-op.
– Mark Pratt, rancher,
Blackfoot, Idaho
This process has allowed CNB to develop and maintain an organization that has an unusual amount of trust and openness.
And, it has contributed to the ongoing success of Country Natural Beef.
“Country Natural Beef provides a different business model,” says rancher Mark Pratt of Blackfoot, Idaho. “It’s intended to be a flat structure, where all members have a voice and a say in the co-op.”
