I recently caught up with the In-store Coordinator Dan Barnhart at the Burgerville in West Linn, Oregon. In addition to running a ranch of his own in Philomath, Oregon, Dan works with the marketing department at CNB and helps arrange visits by ranchers to the stores. During their visits to stores, ranchers and their families and crews are able to educate customers about where their food comes from. "People really get a kick out of seeing a real cowboy serving them their food," said Dan. He explained that getting in front of the end customer is crucial to helping them understand that there is a story behind the meat at the counter.
I watched Dan and others serve burgers and fries to people from all walks of life and share a friendly moment and a story or two. The reactions range from curious to excitement. Stacy Davies, the ranch manager at Roaring Springs Ranch in Frenchglen, Oregon recently sent his 5 buckaroo's to participate at in-store visits in San Francisco area Whole Foods stores. Stacy said that "it's a great experience for the guys to get into the stores and meet the folks that buy our beef."
Dan Barnhart agrees, "I think it's just as important for the ranchers as it is for the consumers. We all learn a lot by getting in front of the customers."