Palani Ranch traces its roots back to 1850 when Henry Nicholas Greenwell, a Britisher, arrived in the Kingdom of Hawaii via Australia and started a business which included growing coffee, citrus and livestock. While the business has evolved and portions of it were inherited by other branches of the H.N.Greenwell family which included ten children, the ranch section that was inherited by the third son, Frank, continues today as a cattle company (Palani Ranch Company Inc) and a real estate investment company (Lanihau Properties LLC). The ranch’s business plan is progressive and its management team with Kimo Hoopai, Jr, as our Livestock Manager and Britt Craven as President have significantly remodeled operational efficiencies and improved overall productivity over the past few years to sustainable levels, God willing!
The ranch operates primarily a cow-calf operation of about 1000 Angus/Hereford brood cows on about 10,000 acres of fee simple land in Kona, Hawaii, most of which ranges from 1500 to 5500 ft elevation. Much of the ranch is pretty rough country and rainfall ranges from under 10 to over 60 inches per year. The business remains committed to continue as a multi-generational family enterprise to maximize the yield of its real estate assets while preserving and perpetuating the ranch lands for their future agricultural and overlay use potential as well as both the land’s tangible and heritage value to the family owners.
The family enterprise has been through a significant and successful transition of leadership succession over the past few years. It is overseen by two Boards with active family and non-family Directors, a dynamic governance/committee structure involving younger family members, and a non-family member, Riley Smith, as CEO of the umbrella organization.