We got our start when some forward thinking ranchers got an idea.... Why not sell their naturally raised beef to local customers? And better yet, do so while allowing ranchers to be economically stable.

In 1986, Doc and Connie Hatfield made this idea a reality and founded our cooperative. With the help of some rancher friends, they set out do things differently. Since then we have grown, a lot. Over 80 family owned ranches across the West to be exact. But while we are growing and evolving, we promise to stay true to those rooted values set in place by the first members of the Co-Op.  

Speaking of roots, we are very rooted in our communities and our values.

To find out more about that, click here.